What is digital marketing? Building awareness and promoting a brand or product online using all available digital channels.
If you are considering digital marketing services for your Burnley, Clitheroe or Lancashire business, understanding the skills required and what digital marketers do is a good place to begin.
All Businesses New or Established need some Expert help at hand. It maybe for SEO, PPC, AdWords, Analytics, updating content, help with graphics, social media, WordPress, CMS’s, backlinking, coaching on how to organise your Digital Marketing or learning how you can use Digital Marketing to Expand your Business.
The major components of digital marketing are:
Internet Marketing – Website, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.
As a business owner, you may be wondering why you really need a digital advertiser when you are already making sales with your website. Here are the major services of a digital advertiser.
Digital marketing is the process of promoting your products and services all over the web. It is about creating your presence in search engines and popular social media.
A digital advertiser filters out the target audience for particular products and services and sends marketing emails to them. They also respond to feedback from potential or past customers.
No matter how many customers you already have, digital marketing generates new leads every day and also converts old leads into sales. This is how your customer base will continue to increase. More people get to know about your products or services every day.
Churning out fantastic products without backing them up with awareness campaigns is like winking in the dark. You are the only one that knows what you are doing.
Digital advertising gives you continuous awareness. Being in the digital age, people usually run a search on any product they want to buy whether they intend to order it online or pick it up at a nearby store. So even if you have offline stores, digital advertising can generate online leads that will increase your offline sales.
A customer that lives about two streets to your offline store will rather pick up a product from your store instead of ordering from Amazon and wait for days. But what if the customer is not aware of your physical store? Digital advertising bridges such gaps. It continuously pulls traffic, converts them into leads and eventually converts the leads to unlimited sales.
However, you have to understand that digital marketing can only notify prospective customers of your products and services. It will pull traffic to your webpage and when they get to your website your content must be of a high quality and compelling to make them order your products or services.
Having a professional digital marketing manager in the office or working remotely is a must if you want to push your business forward and pull the best target audience for your business.